One might think that a high unemployment rate, decreasing consumer confidence, a less than friendly credit market and sky-rocketing numbers of bankruptcies would mean we should sit tight and wait out the economic storm before starting a new business marketing opportunity. However, some experts are saying now is a great time to launch a new business.While it may feel like a risk, it may actually be the kind of business move that sets you apart from the rest, and leaves you with a cushion in your finances rather than being forced to tighten the budget. Among the advantages for getting started with your business marketing opportunity now include recruits ready to go to work for you, because the job market is so stagnant. During a healthy economic time, you may be hard-pressed to find people so eager to find ways to make money. In the present time, people are searching high and low for alternative sources of income and new job opportunities, making it easier than ever to find new employees or recruits.In addition to ready and willing job seekers, you will find that the costs of starting up a new business marketing opportunity are significantly lower than in the past. For example, computers and other technology are available for much less, making your business expenses more affordable. Companies selling these items are also more willing to cut you a deal to make the sales they desperately need.Competition in your niche is always an item to consider as you research a business opportunity, and you will likely find that your competitors are cutting back on advertising to save on costs. This creates an environment that will be ready to pounce on your marketing efforts. The customers will come to you, because you are the business getting out the message-the solution to their problems.Businesses Make it Big during RecessionsWhen you look at the history of business, you may be surprised to find that some big names were able to establish and grow their businesses during a tough economic climate. Burger King, CNN and even the restaurant IHOP all launched during recessions. While other companies were closing up shop or cowering in the corner waiting for the storm to pass, these companies stepped out with their business marketing opportunities and created major success stories.Business victories such as these are possible because other companies in their industries were cutting back. This can be a prime time to step in and offer something new of value to consumers.If you are driven and committed to succeeding and truly studying your niche to understand the customers’ needs, your business marketing opportunity will likely have what it takes to become a success story. There is no magic formula, or even a magic industry. Rather, it is about knowing your customer, understanding your business marketing plan and doing all you can to meet your customers where they are.The decision is yours. Will you sit tight and wait for the economic storm to pass with the other frightened companies, or will you seize the moment and take your business marketing opportunity to the hungry masses?