Business Marketing Ideas – How to Generate Ideas to Promote Your Small Business

If you have recently set up your small business, you will have a million different things to think about and you can’t be an expert in everything. What you need are some guaranteed business marketing ideas to get you up and running – well here are some tried and tested ideas that will help give your business the edge.What Is Marketing?First of all, what do we mean by marketing – is it the same thing as advertising? No, it’s not:
– Advertising is the business of drawing public attention to goods and services;
– Marketing is the way you create value for your customers and build strong customer relationships, so that you can get value from your customers in return. So Advertising is a form of marketing, but marketing is much more than just advertising.What Makes Marketing Effective?- By creating value for your customers you increase their desire to buy from you and, just as important, you increase the likelihood they will return to buy again and again.
– Hence you need to employ business marketing ideas which are cost effective – which create great value for the customer but at low cost for your business.
– By satisfying or delighting your existing customers, you increase the chance they will recommend you to others, thus bringing even greater vale to your business.So What Sort of Business Marketing Ideas Can I Employ?- What do your customers really want? A group of yachtsmen called in at a hotel on a small Scottish island for a meal and asked if they could use the showers while it was prepared. The meal was great, but unfortunately there was no water for the showers. The yachtsmen were very unhappy. The hotel manager was baffled – “but the chef prepares everything to order, the chips are hand cut, the meat is fresh”…he really hadn’t understood – it was not the meal the guys were buying, it was the chance to get a decent hot shower! To know what your customers really value – talk to them. You may be surprised at the real reasons they are choosing your products. You can then concentrate your efforts (and money) on the things that actually matter to your customers.- You will need different business marketing strategies for different products and different markets, so ask yourself 3 questions: Who am targeting? How will I reach them? What will I offer them?- Improve the visibility of your business:-make sure that all your vehicles (even your own car) carry suitable promotional material
– be well known in your local community by sponsoring local events, running competitions, writing for the local newspaper or speaking on local radio
– make your premises available for local weekend or evening events
– make sure flyers for your business are available in as many locations as possible where there is a good footfall of suitable potential customers: the local libraries, health centres, fitness clubs, shopping centres- Capitalise on your existing customer base:- offer a loyalty bonus for repeat purchases
– offer incentives for existing customers to recommend their friends
– offer rewards for filling out a short survey on your business (you will gain information and customer loyalty)This is just the tip of a very large iceberg of possibilities. Why not try brainstorming some more ideas? The best business marketing ideas are the ones that you think of yourself and tailor to your business; these have been just a few to help you get started.

Could a Recession Be the Best Time to Launch a Business Marketing Opportunity?

One might think that a high unemployment rate, decreasing consumer confidence, a less than friendly credit market and sky-rocketing numbers of bankruptcies would mean we should sit tight and wait out the economic storm before starting a new business marketing opportunity. However, some experts are saying now is a great time to launch a new business.While it may feel like a risk, it may actually be the kind of business move that sets you apart from the rest, and leaves you with a cushion in your finances rather than being forced to tighten the budget. Among the advantages for getting started with your business marketing opportunity now include recruits ready to go to work for you, because the job market is so stagnant. During a healthy economic time, you may be hard-pressed to find people so eager to find ways to make money. In the present time, people are searching high and low for alternative sources of income and new job opportunities, making it easier than ever to find new employees or recruits.In addition to ready and willing job seekers, you will find that the costs of starting up a new business marketing opportunity are significantly lower than in the past. For example, computers and other technology are available for much less, making your business expenses more affordable. Companies selling these items are also more willing to cut you a deal to make the sales they desperately need.Competition in your niche is always an item to consider as you research a business opportunity, and you will likely find that your competitors are cutting back on advertising to save on costs. This creates an environment that will be ready to pounce on your marketing efforts. The customers will come to you, because you are the business getting out the message-the solution to their problems.Businesses Make it Big during RecessionsWhen you look at the history of business, you may be surprised to find that some big names were able to establish and grow their businesses during a tough economic climate. Burger King, CNN and even the restaurant IHOP all launched during recessions. While other companies were closing up shop or cowering in the corner waiting for the storm to pass, these companies stepped out with their business marketing opportunities and created major success stories.Business victories such as these are possible because other companies in their industries were cutting back. This can be a prime time to step in and offer something new of value to consumers.If you are driven and committed to succeeding and truly studying your niche to understand the customers’ needs, your business marketing opportunity will likely have what it takes to become a success story. There is no magic formula, or even a magic industry. Rather, it is about knowing your customer, understanding your business marketing plan and doing all you can to meet your customers where they are.The decision is yours. Will you sit tight and wait for the economic storm to pass with the other frightened companies, or will you seize the moment and take your business marketing opportunity to the hungry masses?

Successful Small Business Marketing Online – 4 Things to Know Before You Even Begin

If you’re just getting started in marketing your small business online, you might be feeling overwhelmed by all the different tools and techniques available. With so many opportunities at your fingertips, enthusiasm can quickly turn into a feeling that you’re in over your head.But just like when building anything new, your online marketing plan should start with a sound foundation.Technology might be changing rapidly, but the fundamental ways we communicate have remained steady. Before jumping into the thick of Internet marketing, slow down and go back to basics.There’s no point in learning about software, SEO, or the latest social media tool if you don’t first understand a few time-honored principles of effective communication.1. Know Your Purpose:Before you begin any small business marketing effort, you need to know why you are doing it. Begin by considering your overall purpose for being in business. Marketing successfully takes a lot of work, so remaining aware of your driving purpose will help you stay motivated. From there, each individual marketing step you take should have a specific purpose that aligns with your big-picture vision.2. Know Your Audience:Marketing your small business online gives you the opportunity to present your message to a huge audience. But who are the people you really want to reach? It is your job to know enough about your target market that you can speak directly to their needs. Though it’s tempting, addressing the masses only serves to dilute the impact of your message.3. Know Your Message:Are you able to tell people exactly what you can do for them? For your online marketing plan to work, your messaging needs to be perfectly clear. The last thing you want to do is confuse people. The individuals you can help should be able to follow, understand and connect with your message.4. Know Yourself:When you have your own business, you are your company’s greatest asset. Begin by being aware of your strengths and limitations. And craft your marketing message around the unique value you bring to your business. Don’t be afraid to reveal your personality and share your opinions. Remember, people want to work with a real person. The more authentically you present yourself and what you can offer, the more genuine connections you will make.As a small business owner, if you know your purpose, audience, message, and yourself, you’re actually a lot further along than most people who dive into online marketing. So start with this basic knowledge, and build your effective communication plan on a solid foundation.